While Yelp has a mixed reputation among business owners, the reality is
the platform is widely used by customers so it’s important to be
found there.
CBA has a master service agreement with Yelp in order for all franchisees
to get free access to their listings.
To have more control over and features within your local listing, you’ll
need to sign up for an advertising plan with Yelp. There are four spend
levels but we only recommend Level A ($199) or Level B ($299).
The Yelp “Request a Quote” feature is available on all listings
and allows you to quickly respond to potential customers who are actively
looking for a shop. (HEADS UP! If you let too many requests go unanswered,
this feature will automatically shut off.)
We’ve heard great feedback about the Yelp for Business Owners app,
which can make things like responding to requests for quotes easy and fast.
FRIENDLY TIP: If your star rating is below 3.5, consider focusing on getting more 5-star
reviews before signing up for an advertising package. Need help? Your
Marketing Coach has tools available.
If you have any other questions or are unsure if Yelp is right for your
store, please reach out to your
Marketing Coach.